BLOG
BUILD AND GROW
Clear design advice to help you on your journey.
A few common mistakes can quietly push people away before they even get to know you. The good news? They’re easy to fix once you spot them.
Canva has templates, there’s always someone handy with Photoshop, and you think, “That’ll do for now.”
The problem is, “for now” often sticks around much longer than planned.
THE STUDIO
Learn more about Looki, my process, and what shapes my work.
I started my creative journey studying architecture. What drew me to it wasn’t just buildings themselves, but the design process behind them - The more I’ve worked in branding, the more I’ve realised those same principles apply to all forms of creativity.
When a brand feels complicated or messy, people switch off. When it feels clear and straightforward, people pay attention.